eMail Marketing is always the first choice of business organizations when they want to bring back customers or expand their operations in new territories. Studies have shown that Email still remains one of the most effective mode of communication with current and Potential Customers. More than 66% organisations use it to promote their businesses or communicate with their Prospects and/or customers.
ACS has recently completed the integration between two powerful customer facing solutions (INFOMAN eCRM / INFOMAN eDMS) with INFOMAN eTouch. This means INFOMAN eTouch (a bulk mailing engine for SMS & email) will now use customer database created in (INFOMAN eCRM / eDMS) to conduct bulk mailing and promotional campaigns.
INFOMAN eTOUCH : Exploit the full potential of our mailing engine To Take Your Business To The Next Level
- Single source of Customer Database – Reduces duplicity of creation and updation of customer details as customer database maintained in INFOMAN eCRM/ INFOMAN eDMS only.
- Single Login for INFOMAN eTouch through INFOMAN eCRM / eDMS – ease of usage for the user as there is no need to login to different application for Bulk Mail / Bulk message campaigns
- Create standard templates of mailers to be used for repeat campaigns thus saving time and effort.
- Mailer Scheduling – Mailer can be designed and scheduled for sending on a specific date & time, without any intervention.
- Redirect viewers to sites for booking Service appointments / meetings using links given in the mailers.
- “Unsubscribe Option ” – Option addition / removal of ‘Unsubscribe” link in each mailer.
- Maintain mailer archives – Archives of “Sent” mailers are maintained for Analytics.
- Analyse Success of Mailing Campaigns – Generate Delivery reports using parameters like Mailers Read, Delivered, Released , etc.
- Summary Views to check quality of customer data – Summarised view of total contacts, unique contacts, subscribed and total unsubscribed contact details with Recent Mailing history
- Automatic Scheduling of Birthday / Anniversary / Festival greetings.
Emails are effectively used to keep in touch with customers and increasing brand recall with following campaigns –
- Product promotion – Promotion of new products / Seasonal schemes.
- Customer relation – Welcome Letter, Festival, Birthday and Anniversary greeting
- Reminders – Service Reminders, Insurance Renewal reminders, Reminders to redeem Freebee coupons etc,
- Contact our expert Ms Shraddha Tripathi for a quick Demo of INFOMAN eTouch at – 91.9911073892 , Shraddha.Tripathi@acsinfotech.com