Strategic Use Of “Discount Freebee Coupons” to Drive Sales & Service Revenues Using INFOMAN eCRM…
Offering “Discount” Coupons to customers on schemes related to Paid Service, purchase of Accessories/ Additional Insurance etc. can be a powerful weapon in your conversion arsenal to drive customer loyalty. But if it is used haphazardly, it can do significant damage to the reputation and may become non-profitable.
Why should you use eCoupons of INFOMAN eCRM Freebie Module instead of Manual Coupons?
| eCoupon Of INFOMAN eCRM | Manual Coupon |
| eCoupons sent in email, printing of coupons is optional – Saves Cost | Bulk printing of Pre Printed Coupons is done and costs money |
| INFOMAN –eCRM Freebie Module needs ONE TIME Setup only, reducing expenses every year. | Recurring printing cost of Coupons adds to expense. |
| Offers / Value of the coupons can be changed any time. | Content of Pre-Printed coupons cannot be changed, and re-printing is needed for new offers / Freebee’s. |
| Online Tracking of redemption of issued coupons anytime, anywhere. | Need to maintain manual register for monitoring Coupon Redemption |
| No chance of loss of ecoupons by customer. Easy access on phone anytime. | Physical coupons are likely to be damaged / torn or lost by the customer . |
| In-built control on number of coupons issued by the authorised person. | Un-authorised access to printed coupons can lead to misuse |
| Online Validation during redemption ensures eCoupn CANNOT be redeemed more than once at different Locations / outlets | Ensuring redeemed coupons are not re-used by customer is difficult, if they are not stamped at the counter. |
| Possible to know the cost incurred in Redemption instantly, for a period for each type of Coupon | To compute the cost incurred due to Redemption, manual compilation needs to be done. |
How does INFOMAN eCRM help in efficient management of “Discount / Freebee Coupons” ?
- Avoids Duplicity –Duplicate issuance of “Discount Coupons” from both Insurance and Service Department to same customer is avoided by having a Centralised Database.
- Followup For redemption Of Coupons “Expiring Soon” – Through Reminder SMS / emails to customers Coupons expiring in near future. This gives multiple opportunities to interact with customers. Even sending “ Thank You – SMS” on redemption.
- In-Built Control – INFOMAN eCRM can Auto tag Customers to issue Discount Coupons after a “Paid Service” is done, to be redeemed in next service and with a fixed Validity. This ensures repeat visit by the Customer within Validity period.
- Tracking of Redeemed Discount Coupons – Powerful MIS to track coupons issued and redeemed across departments.
- Increases Footfalls in workshops – Reminders of “Expiring Soon” Free Offer Coupons are an added incentive for customers to bring their Vehicles to Workshops. Telecallers get higher conversion of Service appointment, when customers are reminded about “Expiring soon” Coupons.
- Major savings – As “Discount / Offer” Coupons” can replace Cash discounts when Renewing Insurance, resulting in huge savings. When coupons are redeemed during Service or Accessory purchase, it results in increased business there.
- Eliminate Misuse Of Coupons – User profile wise limit on issue Of Coupons can be defined in INFOMAN eCRM. This ensures that no authorised person can issue coupons in excess.
Contact our expert for a FREE Demo of INFOMAN eCRM – Freebie Module at vinojx@acsinfotech.com.
Mr Vinoj Xavier,
Manager Business Development
9311140302